AI's role in telecom sector growing, but customer satisfaction lagging
New research from Ipsos Canada shows nearly half of telecom customers are unwilling to use artificial intelligence for any phone or internet service needs, despite growing industry investment in the technology. Presented at the Canadian Telecom Summit in Toronto, the findings revealed that many consumers are open to AI for lower-stakes tasks such as bill reminders, adjusting settings and comparing service plans, while 43% said they would accept AI-generated advice or recommendations.
